How to Determine if Your Copywriter is Worth It
If you wish to use the internet to make some cash, you'll need a website. That web site needs to be well written, particularly if you're hoping it will bring in money. Unless you are a seasoned Direct Response Copywriter yourself, you will want to employ a Direct Response Copywriter to compose the text for your website. A good Direct Response Copywriter can help you generate far more money than you could ever hope to see if you attempted to compose the text yourself. Evidently, not all copywriters are created equal. Some copywriters are very gifted. Some dream of having talent but are simply trying to make some money because they've heard that online direct response copywriting is simple. Here is how you will be able to know the difference.
Does the Direct Response Copywriter have his or her own web site? Any Direct Response Copywriter who is interested to write web copy should have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the Direct Response Copywriter doesn't have his or her own web site, how are they going to be able to help you create yours? Look at the copy on their website also. If it is riddled with typos and grammar errors this is a bad sign.
How well do you respond to the copy on the Direct Response Copywriter's website? This is more involved than just noting grammar and spelling errors. Does the website copy cause an emotional response as you read it? Does it cause you to warm up to the writer? Does it make you want to go on reading and learn more about the Direct Response Copywriter? Does the copy make you feel like you want to employ that writer straightaway? Does website copy make you want to run away? Does it make you furious? All of these are vital reactions and you have you can try this out to take note of them.
Look into the writer's's background a little. Look for reviews on unbiased sites and forums. It is probable that the only reviews on the Direct Response Copywriter's website are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. These reviews and testimonials merit extra attention. It is a good idea to ask the copywriter to provide you references also. See to it that you follow up and really contact those references and obtain an honest opinion from them.
It is vital to actually read any samples furnished to you by the writer. Ask for more samples than are available on the writer's web site. This is especially crucial if the Direct Response Copywriter claims he or she is an expert in a niche. When the writing reads like it was copied from Wikipedia or is particularly unclear, it's best to find a different writer.
There arelots of ways to determine whether or not a Direct Response Copywriter is worthy of hiring. You need to do some homework and find out more about the writer in terms of his or her principles, reputation and personal character.